THE ACURA BRAND HERITAGE
The Acura heritage of Precision Crafted Performance is reflected in both the brand name and brand logo. The name is derived from the Latin word accurare, meaning ‘performed with care’, and is a statement of Acura’s meticulous attention to engineering quality in every detail of vehicle construction. The logo represents a pair of calipers, a tool used to ensure the level of accuracy and craftsmanship needed to build the world’s finest luxury cars.
SUPER HANDLING IS HERE
Precisely tuned to the needs of the driver, each Acura provides comfort and thrill in equal measure. This highly responsive driving experience is born of a philosophy we call Super Handling. It shapes every vehicle we make. And dares us to push further at every turn.
TO TWIST LOGIC IN NEW WAYS
In a world dominated by mimicry and the status quo, Acura’s engineers imagine a different reality. One in which the man-machine synergy is complete, and the vehicle is nothing less than an extension of the person — not merely reacting, but anticipating the driver’s will. The result: groundbreaking technologies that redefine the state of the art.